Graff Chevrolet

Project Summary

Graff Chevrolet in Durand, MI is now using Lumerica LED Lighting Fixtures to drive client experience beyond expectations while reducing electricity and maintenance expenses.

While typical commercial exterior lighting solutions are installed for safety and security, auto dealerships install lighting to draw the customer's eye and highlight their inventory. When it comes to selling cars, it is important to have the right inventory properly displayed day and night.

Graff Chevrolet replaced their original HID Parking Lot Light Fixtures with Lumerica LED Parking Lot Light Fixtures, and Fluorescent T12 Fixtures with Lumerica LED High Bays and LED T8 tubes throughout the interior.

Graff Chevrolet will use 70% less lighting energy with LED than with outdated high pressure sodium technology. Due to the long life of Lumerica's LED's, the dealership will also save money by significantly reducing their maintenance schedule. Project payback is projected at 1.25 years for the exterior and at 4.5 years for the interior.

Lumerica's LED Light Fixtures are also completely modular and can be serviced to last another life cycle. No need to replace the entire fixture, just replace the necessary part at the end of life cycle.

"WhenGraff Chevrolet began this project, we had four clear goals. Lower energy consumption, improve light quality, provide better light rendering and team up with the best LED Company that focuses on customer service and quality LED Fixtures. We have achieved all four goals. Lumerica has exceeded our expectations."
Chip Watt, General Manager Graff Chevrolet

Lights Installed

Key Benefits

Savings
  • Reduced lighting electricity consumption by 70% saving $29,800 annually
  • Reduced maintenance costs
Light Quality
  • More light, and more even light outside and in service drive
  • Improved light quality in Service, Parts and Body Shop
Payback/ROI
  • Exterior 1.25 Years
  • 11+ Years to first maintenance
  • Interior 4.5 Years
  • 15+ Years to first maintenance
Improved
  • Customer satisfaction
  • Color rendering of cars
  • Productivity
  • Operating costs
  • Employee moral